Apple unveiled the 2020 Apple Watch Pride Edition band on May 18 (U.S. TIME). This year, in addition to the Pride Edition Sports Band based on a sports band, the Pride Edition Nike Sports Band, which has an Apple Watch Nike sports band arranged in rainbow colors, was also available. Both are for the 40mm/38mm Apple Watch and the 44mm/42mm Apple Watch, and the price is 4,800 yen plus tax. You can buy it from Apple’s online store.
June is Pride Month, where you can better understand LGBTQ rights, culture, diversity and inclusion. Apple has been involved in pride for more than 30 years, and in recent years ceo Tim Cook and other company employees have participated in pride parades and supported LGBTQ support groups such as Rainbow Color through the provision of the Apple Watch Pride Edition Band.
GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, Encircle, SMYAL (U.S.), ILGA World (an international organization that brings together more than 1,500 member organizations in more than 150 countries and regions)
Apple Watch Pride Edition sports band, the same waving stripes as the band on the dial
The Pride Edition Sports Band uses fluoroelastomers with excellent heat resistance, water resistance, and durability, and combines rainbow-colored stripes by hand, punched and processed with machines before compression molding. As a result, the waving of the stripe of the rainbow color is slightly different from the band. It is a unique band suitable for the Pride Edition.
Apple Watch Pride Edition Nike Sports Band
The Pride Edition Nike Sports Band also uses fluoroelastomers as the material, and the edges of the vent holes that cover the entire band are colorfully colored and compressed. It is a band that shines the circle of the rainbow color on a white background.
Apple has also prepared a 2020 pride dial to match the design of the 2020 Pride Edition band. It will be available in the near future through watchOS 6.2.5, which will be available on 18th (U.S. time).