Sales in a drive-through method to avoid dense congestion Yamagata Tsuruoka May 23 18:47
As the effects of the new coronavirus spread on the economy, Tsuruoka City, Yamagata Prefecture, began selling “premium food and beverage vouchers” in a drive-through system that can be used at restaurants in the city. However, there were many people visiting the sales venue, and there was also confusion as the surrounding roads became heavy traffic, and Tsuruoka City apologized for the “poor outlook.”
Tsuruoka City began selling more than 10,000 sets of food and beverage tickets that can be used at approximately 450 stores in the city.
In order to prevent the first day of the festival, it was sold in a drive-through manner, and at the venue, Komakihara Sports Park, visitors paid through the car window to receive food and beverage vouchers.
The 31-year-old said, “It took me a while to get into the venue, so I finally got it. There are a lot of shops I like, so I want to use my vouchers to support them.”
The 10,000 sets were sold out in about four hours, but there was a flood of citizens shopping, causing several heavy traffic jams in the city center, including around the sales venue.
For this reason, Tsuruoka City stopped selling the drive-through system that had been scheduled for 24 days, and switched to the remaining 20,000 sets.
Mayor Minagawa said at a press conference that the outlook was so sweet that it caused massive traffic jams and was very sorry for the inconvenience.