Less than a month after Travis Scott’s live performance in the Battle Royale game Fortnight, the music industry is rolling out a number of new attempts to incorporate the game. The latest example is the Electric Blockaloo, a virtual festival featuring more than 300 artists on the online game Minecraft.
Artists such as Diplo, A-Track, Aavave Beyond and TOKiMONSTA have been announced at the festival, which will be held on June 25-28. According to rave family organizers, all artists will be announced next week.
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Electric Blockaroo tickets start at $7 to $750 to $3,230. Revenue will be distributed at 60/40 to support artists whose earnings have plummeted in recent months because they have earned most of it on the tour. Rave Family points out that it’s rare for artists to receive a portion of ticket sales because they are usually paid in advance for appearances at festivals.
“We decided that artists shouldn’t be limited in their performance fees if it’s an infinitely larger festival,” Rave Family founder Jackie Maguire told Rolling Stone magazine. “When you become a big artist, there are times when there is a distribution. I heard from a manager that i negotiated the distribution rules for the festival that had been decided to perform the other day, but I have never heard of such an example. I think that’s why artists started holding their own festivals.”
With 175 million bottles sold by technology news site PC Mag, minecraft’s 112 million monthly active users, the world’s best-selling game, anyone can join electric blocka roo from mobile devices, pCs, PlayStation, Xbox, Nintendo Switch and VR devices. If you’re not a Minecraft user, you’ll be sent a limited URL and code, from which you can visit the Rave Family Club site and buy a general or VIP ticket.
Maguire, who is also the CEO of the first women-only team to win the TechCrunch hackathon, believes that virtual festivals are more environmentally friendly than traditional festivals. As a result, some of the ticket sales will be donated to Bye Bye Plastic, an organization that aims to abolish the use of disposable plastics at music festivals by 2025.
Rave Family, which has worked with a number of big names in dance music events such as EDC and Electric Forest, has been thinking for years how to combine technology with concert venues.
“In 2018, We have proposed to Oculus a plan to create a map of the EDC stage and the festival venue in VR,” Maguire said. “Until recently, I didn’t think about using Minecraft. I think the most unusual thing about this pandemic is the industry’s desire to take on new and innovative challenges. 」
While he is definitely positive about working with other games, Maguire explains, “A lot of games require advanced skills from users.” “What we like about Minecraft is that anyone can create it in-game.”
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