JOB TITLE: Senior Marketing Manager
REPORTING TO: Brand Manager
A Senior Marketing Manager is responsible for developing and implementing the Maison’s Marketing and CRM strategies to ensure the business growth and budgetary goals while promoting the brand in the market.
The role is required to increase customer life-time values, ie spend / customer, by cooperating closely with the Retail and Wholesale team and by suggesting and promoting a variety of business transactions for supporting sales activities.
Key responsibility 1
–Develop and implement Marketing and CRM strategies of the Maison in the market as a leader of the Marketing team to ensure achievement of the annual sales target and to lay foundation for mid-long term sales growth for the Maison in parallel.
–Lead all the Marketing and CRM activities in liaise with Retail / Wholesale team, HQ and business stakeholders incl. Marketing agency.
Key responsibility 2
Communication: Advertising / PR / Events / Promotion / Digital:
–Convey Maison’s core values of excellence, creativity, heritage and craftsmanship, through proper communication initiatives
–Define and implement a strategic communication plan (off-line and on-line) with clear KPI setting and tracking. Ensure Plan Do Check Action (PDCA) to improve ROI continuously.
–Optimize the media / PR exposure to increase Maison’s awareness, visibility and share of voice to stand up among competitors whilst respecting identity and positioning of the Maison
–Plan and Implement marketing promotions and campaigns to generate leads and to influence a BTQ Visit and a purchase. Concentrate to increase customer life time value and improve ROI.
–Monitor and analyse competitors’ communication and PR strategy
–Control and manage overall Communication budget and its optimization to achieve the strategic objectives.
Key responsibility 3
–Plan and organize successful new product launches in the market in a timely and efficient manner by closely communicating with HQ, sales team, retailers and press.
–Conduct strategic product marketing activities for existing models across all the segment to promote sales constantly
–Monitor and analyse competitor products to position the model line up in a proper manner.
–Provided necessary product information for sales team as well as for retailers to reinforce sales skills
Key responsibility 4
–Lead the digital marketing (search, display, website, SNS, e-mailing, etc.) and the omni-channel strategy in the market to optimize brand visibility, generate interests for the Maison and to increase traffic to the POSs.
–Manage e-commerce and ramp up sales.
–Reach younger generation (Millennials) in a creative manner to meet their lifestyle and values for fostering future customers.
Key responsibility 5
Customer Relationship Management (CRM)
–Propose local CRM strategy and action plans to fit the market in coordination with HQ team.
–Manage and enrich the Customer Database in the system, ICM and / or SAP in terms of quantity and quality. Support and motivate boutique staff so that data continues to be fed into the CRM database.
-Ensure training and coaching of the boutique teams on CRM matters.
–Implemented and monitor clients follow up per boutique per customer segments then develop personalized clienteling program for each client segment.
–Carry out appropriate Customer Database analysis. Analyse customer typology and behavior, perform ad hoc analysis, propose improvements and action plans.
–Manage the Client Relation Center (CRC) platform & team. Ensure relevant Service Level Agreements are reached & high-service levels are delivered towards clients in collaboration with Richemont CRC team.
–Evaluate, report, and optimize Client Relationship Center performance, ensuring a consistent high level of performance of the Maison’s ambassador.
–Achieve annual phone sales targets and improve conversion rate.
Key responsibility 6
–Develop and implement retail marketing strategies and tactics in order to contribute to sell-in / sell-out across the POSs, both for the boutiques and the retailers
-Ensure all the POS openings, closings and maintenance within the given budget and timeframe to meet Maison’s standard and client experiences / expectations. Conclude and update the contract with retailers regarding the POS when necessary.
–Coordinate and arrange display areas at outlets of our business partners to meet Maison’s quality.
–Be responsible for planning sales promotional events in cooperation with the sales team to achieve sales target.
Key responsibility 7
–Develop and share the team vision and strategies as a leader so that the team can move forward to the same direction aligned with the Maison’s strategy.
–Manage, coach and motivate team members to improve their outputs and develop their career in line with Maison’s expectations.
–Define and delegate each task in an efficient and timely manner and coach them to achieve concrete objectives
–Encourage the team members to foster up to date marketing skills through inside / outside of the company.
–Plan and provide proper trainings for the team members.
–More than 7 years in Marketing and CRM fields in international companies.
–Working in the watch industry and luxury experiences are a plus
–Close relationship, negotiation and collaboration experiences with HQ.
–Strategic thinking / business acumen to achieve business goals
–Ability to collect and synthesize quantities of quantitative and qualitative data
–Change management skills for ensuring sustainable growth of the Maision
–Logical thinking and strong analytical and planning skills
–Digital marketing skills to accelerate the new retail business model, eg EC
–Fluency in English and Japanese
–Awareness of vision / values of our company and lives values with her / his employees.
–Making decision in a timely and efficient manner by involving her / his employees in the process.
–Driving organizational dynamics.
–Handling different interests and taking good care of fairness and social balance.
–Experience of managing and developing the team with strong leadership.
–Strong interpersonal, communication, and client orientation skills
–Logical thinking and problem solving ability
–Business acumen, organizational, and prioritization skills.
–Creative and innovative mindset as marketer.
–High level of analytical and strategic thinking.
–Learning ability and agility to move the business to the next level.
–Effective team player and networker.
–Strong sense of integrity.
–Strong self-management ability with a high stress tolerance.
It there are any questions for this position, please contact us at Richemont Japan HR Talent Acquisition team