Corona-influenced live activity support project Yumi Matsutoya PR November 24, 17:31 Singer Yumi Matsutoya is the ambassador of a project to support live activities such as music that are seriously affected by the new coronavirus on a nationwide scale. Was appointed and said, “Customers’ hearts should bring back the live performance. I want you to experience it again.” The “JAPAN LIVE YELL project” was launched by the Agency for Cultural Affairs of the Japan Performers Association to support live activities by increasing the opportunities for performances, such as by paying for the cost of holding live events.
An event to promote this project was held in Tokyo on the 24th, and it was announced that singer Yumi Matsutoya will be appointed as an ambassador.
Mr. Matsutoya said, “The hearts of customers who are looking forward to seeing the stage should bring back the live performance. I want to do what I can and I want to send ale.” After that, he said, “Because live performances have more power than what you can see and explain in words, I definitely want you to experience it again.”
In this project, more than 500 performances have been organized in 27 prefectures by March next year, and Mr. Matsutoya plans to publicize through the official website.