Requisition ID: 269802
Work Area: Marketing
Expected Travel: 0-10%
Career Status: Professional
Employment Type: Regular Full Time
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain. Because it’s the best-run businesses that make the world run better and improve people’s lives.
EXPECTATIONS AND TASKS:
Responsible for providing an engaging on line experience for audiences who visit SAP properties. Activities may include content management, search engine optimization, audience engagement, and web design. Utilizes a broad knowledge of Digital Marketing services to support operators in their campaigns. Evaluates, Incubates. and implements innovative approaches in Digital Marketing.
Plan and deliver content build / collection / distribution plan. Establish target goals, and evaluate results for continuous improvement.
Provide in depth evaluation of search results and apply tactics to improve appearance (in search) and access of SAP content and resources.
Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results.
Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device.
Conduct user experience testing, create improved web designs that enhance perception of visitors to SAP properties and increase online engagement.
Engage with SAP digital audiences through online conversations to understand their needs and resolve issues. Moderate online interactions to ensure optimal experiences.
Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs.
Understand all nuances of Cloud marketing, including that every customer is a prospect in a subscription model, who must continuously feel that they are using the most valuable service.
Minimum 4-7 years of marketing experience
Proven ability to manage online reputation and interaction
Experience with digital marketing
Guiding and mentoring peers and / or junior level colleagues
EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES:
Bachelor’s degree or equivalent
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.
SAP’S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and / or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e- mail with your request to Recruiting Operations Team (Americas: or, APJ :, EMEA :).
Successful candidates might be required to undergo a background verification with an external vendor.