Job offer: PR in Tokyo with Richemont


MAIN PURPOSE

Enhance the corporate image of Van Cleef & Arpels as the Maison by increasing awareness of brand’s history, exceptional pieces and unchallenged craftsmanship.

Conduct PR activities to contribute to product sales.

KEY RESPONSIBILITIES

Jewelry & Watch PR

  • Develop PR plans by product line, approach a wide range of media including magazines, newspapers and web sites in line with the PR plan to increase press coverage that contains product images and descriptions.
  • Specifically, develop and distribute press releases, reach the media by email, phone or face-to-face, arrange product previews for prospects, reserve products and leasing procedures, and proof read articles.
  • Monitor PR coverage and consolidate the coverage results as monthly reporting.
  • Expected results: Number of coverage (convert into the number of pages) and quality of coverage (tell the stories, describe correct product information, acquire good position in the target media and gain larger space).

Corporate PR

  • Plan and execute PR activities to contribute to success of the events.
  • Secure executive interviews and event coverage.
  • Monitor PR coverage and consolidate the coverage results as monthly reporting.
  • Expected results: Number of coverage (convert into the number of pages) and quality of coverage (tell the stories and gain larger space).

Product Placement and Celebrity Relations

  • Develop the product placement plan including target celebrities and occasions (TV programs, movies and events)
  • Build and keep good relationships with key celebrities and their agents from a long-term standpoint.
  • Monitor media coverage and consolidate the coverage results as monthly reporting.
  • Expected results: the number of coverage and quality of coverage (influential celebrities and prestigious programs / events).

PR Events

  • Develop event plan including entertainments and other contents, decoration, schedule, guest selection, and execute events.
  • Book an event agency and arrange necessary items according to the event plan.
  • Monitor PR coverage generated from the event, and prepare the post-event report.

YOUR PROFILE

  • 3-5 years of PR experience preferably in luxury industry.
  • Native level Japanese with good writing skills.
  • Business English required.
  • General PC skills (MS Office)
  • Preferred qualification includes: goal oriented, detail oriented, flexible, good interpersonal communication skills, out of box thinking, interests in art & culture
  • Looks for learning opportunities to improve knowledge, competencies and capabilities.
  • Acts to guarantee that work is realized on time and at expected quality.
  • Collaborates with others to enhance work processes, tools and governance in the scope of the job.
  • Escalates opportunities to their supervisor to improve or develop new business

Richemont



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