Location (s): Japan
City / Cities: Tokyo
Job Posting End Date: January 15, 2021
Job Description Summary:
implement integrated short and mid-term strategies for 7-Eleven in Japan and Korea to accelerate customer-back, consumer-centric programming and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our OU implementation plan by referring TCCC program design and thus maximize relevance and execution at the POP / “shop floor”
Key Objective is to accelerate our TCCS basket incidence with Retailers (7-Eleven) and accelerate sustainable topline NSR- and Margin growth
Create Key Deliverables: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with OU W @POS lead, country operations, Franchise and bottler (s This is inclusive of Revenue pools / Targeting of occasions, shopper types, bold OBBPC approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM / RTM / Shopper MKTG linked capability with large retailers
Partner with OU category teams to align –occasion-centric – on key categories and activation to deploy with large retailers and enable integrated through the line approaches while including experiential marketing
Providing support for OU Customers Director and OU 7-eleven Asia & KA capability with ownership of channel and customer metrics and analyzes as well as agreement compliance, channel coherency
What You’ll Do for Us
The roles require deep customer understanding as well as strong leadership and accountability to influence our cross-functional system teams towards consumer- AND customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
Co-create with the System (bottler’s KAM) and provide support to develop strategic plans to unlock growth opportunities with channels, focused on occasion development, trip conversion and outlet expansion opportunities as well as portfolio expansion opportunities.
Co-create with the System (bottler’s KAM) and provide support to define the portfolio execution priorities for the respective channels and drives disciplined implementation of the channel, purchase mode playbooks. Co-develops shopper and channel RGM elements with bottler as part of RGM 2.0 planning framework.
Co-create with the System (bottler’s KAM) and provide support to build calendar of activation, brief marketing for comms requirements, co-develop channel development plans with bottlers, support priority key customer relationships with tailored activations when necessary.
Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.
Support priority key customer relationships with tailored activations when necessary
Provide insight in category growth opportunities to category leads and to country operations
Manage customer specific DME as well as DME allocated to perform the work in scope
Qualifications & Requirements
5-10 years of leadership experience in customer, commercial, operational marketing
Strong collaboration skills
Strong customer understanding from an execution perspective
Ability to think from planning to execution and solid system commercial and brand management
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theaters, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business And ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.