Location (s): Japan
City / Cities: Tokyo
Job Posting End Date: January 15, 2021
Job Description Summary:
Lead brand marketing for Water. Deliver Sales, Profit and Market share growth by establishing strong Brand Equity. This includes market landscape assessment, aggressive goal setting, robust strategy development and strong plan development and executions.
Lead portfolio expansion in water categories with strong brand marketing.
Responsible for coordinating and leading large and complex cross functional teams across the Coca-Cola Japan & Korea OU and Bottling partners.
What You’ll Do for Us
Compelling growth strategy development covering brand vision, positioning to growth paths, brand edge enhancement to expand user base, Innovation strategy and pipeline development
Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities)
Lead to work closely with large and complex cross functional teams across the Coca-Cola Japan & Korea OU and bottlers
Develop commercial execution plans by closely working with other function
Manage marketing communications plans by closely working with the team including agency partners
Brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package / VIS, channels, customer) as well as to manage day to day performance tracking in profit and sales volume, and design brand research
Support to develop Strategic Business Plan for sustainable value growth
Manage brand budget in alignment with brand strategy and productivity guidelines
Qualifications & Requirements
Strategic Thinker and commitment for execution
Consumer centric mind set
Lead by example of growth behavior (Curiosity, Inclusive, V1.0,2.0,3.0, and / or Empowerment)
Global communication skill to participate in global community and good for importing and
exporting winning case from / to other countries.
Open to new Innovation
Full of curiosity to identify opportunity for growth by analysing complex consumer & market data
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theaters, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business And ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.