On March 16th, Google announced a reduction in fees charged to developers selling digital products and services on its app distribution platform, the Google Play store. The change will reduce commissions to 15% until annual sales at the store reach $ 1 million. The response follows Apple’s move to reduce developer fees for the App Store in November 2020.
Provided by: Stephen Shankland / CNET According to Google, the change will take effect from 1 July 2021 and will apply to all developers of all sizes. The commission will be raised to 30% when the developer’s annual sales exceed $ 1 million. “This change will reduce commissions by 50% for 99% of developers worldwide selling digital products and services on the Play Store,” said Sameer Samat, vice president of product management at Google. Said in. In the summer of 2020, Epic Games, the developer of the game Fortnite, sued Google and Apple for keeping the game out of their respective app stores. Epic argued that the reason for the exclusion was that the company added a payment system for both companies and a direct payment function to avoid fees in the “Fortnite” app. Epic said that Google’s move “reducing fees could ease the financial burden (of developers) a bit,” but that doesn’t solve the cause of the problem. Said in a statement to CNET. “Developers are being forced to use in-app payment services for apps distributed through the Google Play Store, whether 15% or 30%,” an Epic spokeswoman said. Android must be completely open to competition and a place of purely equal competition among platform operators, app developers, and service providers. The competition in payment processing and app distribution is fair. It’s the only way to build a marketplace. ”