Cisco will integrate its newly acquired IMImobile customer engagement tool into its Webex Contact Center. The company announced on March 31st. Through this integration, we aim to provide a more powerful “customer experience as a service” (CXaaS) product. Cisco combines IMI mobile with the new Webex Contact Center to create a robust customer experience as a CXaaS service, with a variety of technologies including artificial intelligence (AI), experience management, collaboration tools, omni-channel capabilities, and programmability for customization. I’m trying to do it. In December 2020, Cisco acquired London-based IMI mobile for $ 730 million. IMImobile’s tools enable customer engagement across a variety of devices, social media channels, messaging and voice applications. The purpose of CXaaS is to enable organizations to “understand and act on all the factors that drive the customer experience beyond the boundaries of the contact center,” which Cisco said with IMI mobile’s customer interaction tools. Explaining.