Microsoft promotes cloud adoption in telecommunications and media industries

On April 7, Microsoft Japan started domestic expansion of “Azure for Operators” that creates B2B2X business (business of the company and corporate customers and customers) in the telecommunications industry, and “Microsoft DX Channel”, a community with customers in the media industry. It was revealed that it would establish. These efforts will support the creation of B2B2X businesses through “Azure for Operators,” which provides the quality platform required by carriers from Microsoft Azure. Through the “Microsoft DX Channel,” in which eight companies such as SEGA SAMMY HOLDINGS, Bandai Namco Business Ark, and Yomiuri Shimbun have announced their participation, we aim to support the co-creation of new viewing experiences in New Normal. At a press conference on the same day, Mr. Naofumi Ishimoto, Executive Officer, General Manager of Communication Media Sales Division, Enterprise Business Headquarters, said, “We receive inquiries from customers such as” Will Microsoft become a telecommunications carrier or develop an advertising business? ” We support customers’ DX (Digital Transformation). We aim to develop new markets and keep our partners standing. ”

Microsoft Japan Business Executive Officer Mr. Naofumi Ishimoto (left), General Manager of Communication Media Sales Division, Enterprise Business Division, Mr. Taichiro Otomo, Industry Executive, Communications Media Sales Division Microsoft announced “Azure for Operators” in the fall of 2020. Taichiro Otomo, Industry Executive, Communications Media Sales Headquarters, describes it as a “career-scale platform.” The company acquired Affirmed Networks, a cloud-based mobile communication solution in March 2020, and Metaswitch, a cloud communication software vendor in July of the same year, and added existing edge computing solutions to the telecommunications carriers. Realized a quality platform. Mr. Otomo said, “The acquisition of both companies has made it possible to containerize 5G (5th generation mobile communication system) core networks and virtualize communication equipment. We have a system to support from terminals to core networks.” , Introduced the outline.

Services that make up Azure for Operators The advantages of Azure for Operators are the provision of a dedicated communication environment for manufacturing industries and automobile control that require an ultra-low latency communication environment, and network design and construction that previously took several years. It is said that it will be realized in a few days to a few weeks, “Microsoft will maintain and manage the virtualization platform” (Mr. Otomo), and explained that this can be the basis for generating profits for telecommunications carriers. In terms of cost, “We contributed to the conversion from the CAPEX (capital investment) model to the OPEX (business operating cost) model by scaling in and out according to the amount of communication, and realized the reduction of equipment operating costs for legacy services such as voice mail. I will do it “(Mr. Otomo). Although there are no cases of Azure for Operators being adopted in Japan, there are cases of Attabotics, which provides inventory management system solutions with robots overseas. Taqtile, which automates factory operations using unmanned transportation vehicles and 5G and provides solutions such as MR (Mixed Reality) to manufacturing and government-related industries, and Everseen, which is developing Visual AI to solve business problems, are also low in 5G. It is used for real-time instructions to the work site and abnormality detection using delayed communication. As a deployment of Azure of Operators, Microsoft Japan will provide value-added services that support B2B2X business, such as utilization as applications and development platforms of OTT (Over The Top) operators, predictive maintenance by AI (artificial intelligence), and fee collection. “(Mr. Otomo) and so on. “B2B2X enabler,” Otomo emphasized his position as a supporter. Regarding the Microsoft DX channel, he said that there are cases of Avid Technology, which handles video editing systems, and IMAGICA Entertainment Media Service, which handles video content-related services. ). Like promoting collaborative work and improving work efficiency with Microsoft 365, Mr. Otomo said, “DX is possible even in the field of content production. By consolidating business processes in the cloud, video editing and automatic characters between staff at remote locations It is possible to wake up, semi-automate production, and add metadata for people, voice, etc. If you analyze viewing trends using these data, it will lead to an increase in the unit price per customer and a reduction in the churn rate. ”

Operator reform for the media industry using Microsoft Azure IMAGICA Entertainment Media Service started shooting in March of the same year with the aim of releasing it in July 2020, but it was suspended due to the corona. According to Mitsuo Nishio, editor of the company’s entertainment media service, the company, which was in charge of production, compared remote editing solutions and compared Avid Technology’s cloud-optimized non-linear editing software “Media Composer” and media storage “Avid”. Introduced “Avid Edit On Demand” with “NEXIS”. “Stress-free responsiveness is important for production. As long as the network is secured, it was possible to perform high-load editing work such as picture and sound deviation and frame advance,” said Nishio.

IMAGICA’s Avid Edit on Demand usage environment Microsoft’s Otomo said, “We will contribute to cost efficiency and the creation of new revenue sources. We are our customers’ partners and do not compete with telecommunications carriers. In addition to the cloud, we will strive to support customers with end-to-end and other system integrators and network operators such as on-demand, and will accompany them in the medium to long term. ”

Avid Technology Partner Account Manager Kuji Mitsuoka (left) and IMAGICA Entertainment Media Service Editor Mitsuo Nishio